Social media algorithms bury your posts. Email lands directly in your customer's inbox. Here's why email marketing is the best investment you're not making.
Every social media post you make reaches maybe 5% of your followers — and that number keeps shrinking. An email reaches 100% of the people on your list. That's the difference.
Your list is yours
If Instagram disappeared tomorrow, your followers would be gone. If your email list disappeared, you'd still have those contacts in a spreadsheet. Email is the only marketing channel you truly own.
It works remarkably well
Email marketing has an average ROI of $36 for every $1 spent. No other channel comes close. Why? Because the people on your list already know you and chose to hear from you.
Start a list today
You don't need a big fancy email platform to start. Add a simple sign-up form to your website (like the one at the bottom of this page). Offer something in return — a discount, a free guide, a helpful tip. Even getting 10 subscribers a month adds up fast.
What to send
Don't overthink it. One email a month with: something useful (a tip, a how-to), something personal (a behind-the-scenes moment), and a soft call to action (book a service, visit the site). That's a solid email newsletter.
The tools
Mailchimp is free up to 500 subscribers. ConvertKit is great for creators. For most small businesses, either one is more than enough to start.