Your Google Business Profile is often the first thing customers see. Here's how to set it up properly so it actually brings in business.
When someone searches "coffee shop near me" or "best plumber in [your city]," Google shows a map with business listings before it shows websites. That map is powered by Google Business Profiles. If you're not on it, you're invisible for those searches.
Step 1: Claim your profile
Go to business.google.com. Search for your business name. If it's already there (Google sometimes auto-creates listings), claim it. If not, create a new one. You'll verify via postcard, phone, or email.
Step 2: Fill in everything
Don't leave anything blank. Business name, category, address (or service area if you go to customers), phone, website, hours. Every empty field is a missed opportunity.
Step 3: Add photos
Businesses with photos get 42% more requests for directions and 35% more clicks to their website. Add your logo, your storefront, your team, your work. Aim for at least 10 photos.
Step 4: Collect reviews
Reviews are the #1 ranking factor for local search. Ask every happy customer to leave one. Make it easy — send them a direct link. Respond to every review, good and bad.
Step 5: Post regularly
Google Business has a posts feature — use it like a mini social media feed. Post a photo, an offer, or an update once a week. Google rewards active profiles with better visibility.