The Public Website — Your Customers See This
The Business CMS — You See This (Password Protected)
Every CMS is customized to your business. Your name, your crew, your services, your area. We set it up before you ever log in.
This is not a website template you fill in. It is a complete business platform built specifically for landscaping companies — website, CMS, KPI tracking, and operations tools all in one.
What You Get
17 PAGES 🌿 The Public Website
Home
Full-screen 5-photo hero slider, services grid, faith statement, contact CTA
Services Overview
Grid of all 6 service types with photos and descriptions
Lawn Maintenance
Dedicated page with hero photo, service details, quote form
Landscape Design
Dedicated page with hero photo, service details, quote form
Tree Trimming
Dedicated page with hero photo, service details, quote form
Irrigation
Dedicated page with hero photo, service details, quote form
Hardscaping
Dedicated page with hero photo, service details, quote form
Seasonal Cleanup
Dedicated page with hero photo, service details, quote form
About
Company story, mission, values, and scripture
Gallery
Project photos managed directly from the CMS
Contact
Quote request form — feeds straight to your dashboard
Testimonials
Client review showcase page
FAQ
Frequently asked questions page
Service Area
Coverage area and cities served
Blog
Articles to help with local SEO
Privacy Policy
Required legal page
Terms of Service
Required legal page
17 SECTIONS 📊 The Business CMS
Daily Operations
📋
Dispatch Board
Today's jobs, tomorrow's jobs, rest of week — all in one view. Start jobs and mark them done with one click. New leads are flagged the moment they come in.
👥
Client Manager
Every client's name, address, ZIP code, service type, and history. Filter by status or service. Add notes to each record.
🌿
Job Scheduler
Create and track every job — client, service type, scheduled date, price, status. Estimated and actual hours tracked per job for cost analysis.
👷
Crew Manager
Track every employee — role, phone, email, hourly rate. Active/inactive status. Ties into payroll reporting.
💸
Expense Tracker
Log every expense by category — fuel, labor, equipment, materials, overhead. Ties into your P&L and financial reports automatically.
INCLUDED
KPI Dashboard — Built In
Know Your Numbers. Beat the Industry Average.
The average landscaping business earns a 13% net profit margin — but most owners have no idea where they stand. Chief Cornerstone calculates your real numbers and benchmarks them against the industry every time you log in.
Net Profit Margin
Your bottom line vs 13% industry avg (IBISWorld 2025)
Gross Profit Margin
Revenue minus direct costs vs 45–55% benchmark
Overhead Ratio
Keep it under 35% — we show you where you are
Labor Cost %
Industry avg is 35% of revenue — track yours per job
Revenue per Employee
Your number vs $164,125 industry avg (Kentley 2025)
Client Retention Rate
Are you hitting the 90–95% top-performer benchmark?
Average Job Value
Track against the $2,600–$13,700 industry range
Job Completion Rate
On-time completion as a trackable percentage
Every KPI shows green, yellow, or red — so you know at a glance whether you're ahead of or behind the industry benchmark.
INCLUDED
⏱️ Estimated vs. Actual Labor (EVA Job Costing)
The #1 profitability gap in landscaping is inaccurate labor bids. When you schedule a job, enter your estimated hours. When the crew finishes, enter actual hours. The KPI dashboard automatically shows you where you're on budget — and where crews are running over.
✓ Tracks variance per job
✓ Grouped by service type
✓ Flags over-budget patterns
Intelligence Tools
📈
Analytics & Maps
Revenue vs expenses by month, service mix profitability, client map across Texas with ZIP code revenue breakdown. Built with Chart.js and Leaflet.js.
🌤️
Weather Center
Enter any ZIP code and get a 7-day forecast. Rain alerts, best scheduling days, and Texas city quick lookup. Know before you dispatch.
🌱
Soil Data
USDA soil type lookup by area. Know the ground conditions before you quote a new client on irrigation or landscaping design work.
Financial Reporting
📊
P&L Overview
Full profit and loss statement — revenue from completed jobs vs total expenses. Expense breakdown pie chart. Estimated tax calculation (SE tax + federal). Printable report.
👷
Payroll Report
Employee hours and compensation summary. Total payroll cost. Labor burden calculation to show true cost per hour including taxes and benefits.
🏢
Overhead Report
Non-labor, non-material expenses — rent, insurance, software, admin. Overhead as a percentage of revenue tracked against the 20–35% benchmark.
📋
Tax Summary
Estimated quarterly tax liability. Self-employment tax (15.3%) and estimated federal income tax (22%). Not a substitute for a CPA — but shows you the ballpark before the bill arrives.
Inbox & Website Tools
📬
Customer Inbox
Log every customer message — phone calls, voicemails, texts. Unread badges on the dashboard. Reply text and reply date tracked per message.
📱
Employee Inbox
Crew communications log — call-outs, schedule requests, field notes, equipment issues. Each message type is color-coded and categorized.
📷
Gallery Manager
Upload and manage project photos. Set published status and sort order. Feeds directly to the public gallery page.
📋
Quote Request Inbox
Every contact form submission lands here. Name, phone, email, ZIP, service type, message. Status tracking from New to Closed.
⚙️
Settings
Update your business name, phone, email, address, and service area. Changes reflect across the entire CMS immediately.
✅ What We Customize For You
✓Your business name throughout the entire site
✓Your logo and brand colors
✓Your phone number, email, and address
✓Your service area, city, and state
✓Your own hero photos in the slider
✓Your services and pricing structure
✓Your crew and job types pre-loaded
✓Admin login credentials — yours only
Available Add-Ons — Custom Quote
These features are not included in the standard plan. They require additional setup and are priced per client. Ask us when you're ready.
📍
Route Density & Map Profitability
Which ZIP codes make you the most money after travel time? ~$30–50/mo add-on. Requires Google Maps API.
Custom Quote
🚜
Equipment ROI Tracker
Allocate fuel, maintenance, and depreciation per job type. Know what each machine actually costs per hour.
$150–300 setup
📊
QuickBooks Sync
Two-way sync — invoices, expenses, payroll. No double entry.
$500 setup + $25/mo
🔗
Jobber / ServiceTitan Sync
Already using field service software? Pull that data in.
$500 setup + $25/mo
📱
Lead Channel Conversion Tracking
Google Ads vs yard signs vs referrals — track cost per acquisition per channel.
$150 setup
💡 Why $99 a Month?
Your $99/month covers hosting on a dedicated server, SSL certificate, up to 2 content updates per month, and support when you need it. You're not buying a frozen website you have to manage yourself. You're getting a living business tool that stays maintained, stays online, and gets better as we add features — without you touching a thing. No contract. Cancel with 30 days written notice.
One-Time Setup Fee
$797
Customization, branding & deployment
then every month
$99/mo
Hosting, maintenance & support. No contract.
Everything Included
- ✓17-page professional website
- ✓Home hero slider with your photos
- ✓6 individual service pages
- ✓Dispatch board & job scheduler
- ✓Client & crew manager
- ✓Expense & fuel tracker
- ✓KPI dashboard with benchmarks
- ✓EVA job costing (est vs actual hrs)
- ✓P&L, payroll & tax summary
- ✓Customer & employee inboxes
- ✓Weather center by ZIP code
- ✓Soil data by area
- ✓Analytics & client map
- ✓Gallery manager
- ✓Quote request inbox
- ✓Hosting & SSL included
- ✓Up to 2 content updates/mo
- ✓No contract — 30-day cancel
We'll reach out within 24 hours.
"Unless the Lord builds the house, the builders labor in vain."
— Psalm 127:1
Extra change requests: $75/hr beyond 2/month.
Data analytics add-ons (route density, QuickBooks sync, etc.) are custom quoted separately.
Data analytics add-ons (route density, QuickBooks sync, etc.) are custom quoted separately.